Long time beauty enthusiast turned eco, Jenna Catherine started her very own natural beauty journey well over 10 years ago, when green beauty was far from mainstream.  

Her passion for choosing natural beauty products led her to making YouTube videos where she began educating and inspiring women to take beauty into their own hands.

Her belief is that our skin deserves to be treated with the highest performing natural ingredients without sacrificing on the glam.

As a Canadian, passionate about shopping local, Jenna was inspired to open the very first online eco beauty boutique based out of New Brunswick, Canada.

NBL Eco Beauty + Lifestyle Boutique is an extension of her YouTube channel, a boutique where like-minded women can shop with confidence and trust to find a curated selection of the very best in eco beauty and lifestyle.  




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